Anthony McCosker

Aug 31, 2016 Most of us are aware that social media sites, apps or platforms collect a lot of personal data through the things we do with them, but the processes are understandably foggy. The simple assumption is that our personal data are sold to marketers and advertisers to serve us accurate ads. For the most part that’s right. The kind of fine grained targeting that Facebook achieves is staggering. But there’s a lot more going on. And in response, there is an equally urgen